VinFast
Reimagining VinFast’s identity through heritage.
Brand identity and experience designVinFast’s rebrand presents a bold, future-facing identity that draws strength from Vietnamese cultural heritage and the brand’s commitment to progressive design.
Identity NarrativeVinFast’s brand guidelines orchestrate a sophisticated harmony between tradition and modernity, inspired by the resilience and artistry embedded in Vietnamese culture. Design choices reflect a confidence and connectivity that serve as the foundation for an evolving global brand, where each visual and written element signals unity and a forward-thinking approach to mobility.
LogomarkThe “Symphony” logo combines intertwining forms evocative of Vietnam’s iconic rice paddies and landscape, symbolizing grounded heritage and new growth. Flowing lines honor the nation’s agricultural roots and represent VinFast’s drive to lead in both technological advancement and environmental responsibility.
Identity ConceptThis identity positions VinFast as a brand deeply anchored in its Vietnamese heritage while demonstrating a commitment to innovation and excellence. The design philosophy balances legacy and modernity, ensuring that forward movement is always built upon respect for culture, craft, and community.
Special ThanksInstructor: Gerardo Herrera