VinFastBrand Identity & ExperienceVinFast’s rebrand presents a bold, future-facing identity that draws strength from Vietnamese cultural heritage and the brand’s commitment to progressive design. Identity NarrativeVinFast’s brand guidelines orchestrate a sophisticated harmony between tradition and modernity, inspired by the resilience and artistry embedded in Vietnamese culture. Design choices reflect a confidence and connectivity that serve as the foundation for an evolving global brand, where each visual and written element signals unity and a forward-thinking approach to mobility.LogomarkThe “Symphony” logo combines intertwining forms evocative of Vietnam’s iconic rice paddies and landscape, symbolizing grounded heritage and new growth. Flowing lines honor the nation’s agricultural roots and represent VinFast’s drive to lead in both technological advancement and environmental responsibility.Identity ConceptThis identity positions VinFast as a brand deeply anchored in its Vietnamese heritage while demonstrating a commitment to innovation and excellence. The design philosophy balances legacy and modernity, ensuring that forward movement is always built upon respect for culture, craft, and community. Programs UsedAfter Effects, Figma, Illustrator, Photoshop, PerplexityAcknowledgements
Instructor: Gerardo Herrera
DisclaimerThis project is a student work created for educational purposes only. I do not hold or own any rights to the photos used in this project. All images belong to their respective copyright owners.