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VinFast
Brand Identity and Experience Design
The palette draws inspiration from Vietnam's lush nature, utilizing colors, materials, and finishes. The photographic style includes subtly infused vibrancy through the interplay of light. Both of these elements combine to convey elegance and modernity.
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The new mark of VinFast orchestrate a harmonious future in electric mobility, where advanced technology and environmental stewardship converge with innovation rooted in tradition.
Holding pride in Vietnamese heritage, the "Symphony" logo shows intertwining shapes that mimic the organic flow of rice paddies, paying homage to Vietnam's rich agricultural heritage.
VinFast Brand Identity
VinFast's overarching design philosophy is innovation rooted in tradition and leverages its home country's resilience and design excellence.
A website refresh along with mobile view integration to echo VinFast's growing automotive landscape. The brand extends into the first VinFast showrooms in North America.
CONTEXT & BRIEF /
Write and visualize research for VinFast. Outline the functions, and current graphic identity, and create an audit of all the touchpoints. Explore logos as a wordmark, symbol, and monogram. Create visual brand drivers for the present and the future. Create identity posters and application posters with established brand guidelines.
CONCEPT /
To position VinFast to represent their pride in Vietnamese heritage while showing innovation rooted in tradition.
PROCESS /
VinFast brings together different instruments in harmony, and with these brand guidelines, they can embrace a more sophisticated, connected, and confident evolution.
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