The Open Shelf Brand Identity & EditorialThe Open Shelf is a thoughtfully branded food pantry was developed for ArtCenter’s Center for the Student Experience (CSE). Designed to foster dignity and care for every student in need. Identity ConceptThis identity transforms The Open Shelf from a hidden resource into a visible, approachable pillar of campus support. Drawing inspiration from grocery mailers, the system balances education and empathy, making it clear that seeking help is a community-driven act and not a source of shame. The brand emphasizes openness, curiosity, and collective care by integrating friendly messaging with purposeful design cues, ensuring students feel confident and accepted when accessing food pantry services.LogomarkThe logo features a custom typeface inspired by bread tags, with chunky modular forms that reinforce pantry and food-related themes. This playful, colorful mark signals warmth and reliability, helping the pantry stand out as a source of support and camaraderie among ArtCenter students. Brand IdentityBright colors, bold forms, and clear language make The Open Shelf instantly recognizable and approachable on campus. Every element of the identity works to educate, empower, and destigmatize food support by normalizing conversations around food insecurity and fostering a stronger, more compassionate student community.
Programs UsedInDesign, Photoshop, PerplexityAcknowledgementsMentorship: Stephen Serrato, Alex CerrillaDisclaimerThis project is a student work created for educational purposes only. I do not hold or own any rights to the photos used in this project. All images belong to their respective copyright owners.