PolnPlant care collection that supports pollinators year-round. Brand identity and packaging designTransforming everyday gardening into a meaningful act of environmental stewardship.
Full Deck Study Identity ConceptThe goal is to make every season an opportunity to support pollinators through accessible, pollinator-friendly collections. Poln’s packaging is part of the ecosystem: beautiful enough for display, practical for daily use, and fully recyclable or compostable at the end of life. Poln enriches homes and celebrates growth, so every garden, from windowsill to wild, fosters biodiversity.LogomarkThe Poln logo features a stylized, deep green graphic that cleverly combines a plant and a hummingbird. “Poln” appears in bold, clean, rounded typography, reinforcing a sense of growth, accessbility, and connection to nature. Packaging IdeationThe Poln logo features a stylized, deep green graphic that cleverly combines a plant and a hummingbird. “Poln” appears in bold, clean, rounded typography, reinforcing a sense of growth, accessbility, and connection to nature.Brand IdentityDepth acts as the darkest shade in this product line. Sprout, Honey, Root, and Hush are color codes for the seasons of what each seed is meant to be planted in. To reflect a brand rooted in approachability and modernity, this geometric sans-serif features clean lines and refined proportions, offering trust to further inspire audiences to provide for pollinators. Poln IllustrationsI created all of the original illustrations featured on Poln’s packaging, developing a bright, modern visual language rooted in natural forms and fresh color palettes. Through thoughtful gradients and minimal detailing, the artwork brings a sense of playfulness and connection to nature, making every seed packet and box feel both inviting and meaningful.Special ThanksInstructor: Dan Hoy
Photography: Jr. Sang
Hand Model: Liane Yeh