LumiBrand Identity & Campaign StrategyA multi-channel brand rollout for LumiCup, translating brand strategy into identity guidelines, email campaigns, and batch social content.
ContextLumiCup needed a clear, cohesive brand presence that could carry across brand guidelines, email marketing, and social content.
InsightWhen a brand launches across multiple channels, consistency matters just as much as flexibility. The system needs to feel unified while still adapting to different formats and audience touchpoints.
ConceptBuild a brand content system that establishes a clear visual and tonal foundation, then extends it across email and social in a way that feels coordinated and scalable.
ExecutionDeveloped brand guidelines to define the visual direction, created email marketing assets to support audience communication, and designed batch social content that applied the brand across repeatable, platform-ready formats.
Programs Used
After Effects, Figma, Illustrator, Photoshop, Perplexity, Gemini, Claude
Acknowledgements
Art Director: Jordan Riggins
Junior Art Director: Katie Driscoll
Copywriters: Kelsey Zafian, Molly Sanchez
Brand Manager: Kelsey Zafian
Disclaimer
Client launch work shown for portfolio purposes; all client and third-party assets remain the property of their respective owners.